THE Blue Ocean Strategy Tourism Seminar

THE Blue Ocean Strategy Tourism Seminar hosted by the UCSI Blue Ocean Strategy Regional Centre in Kuala Lumpur recently, received positive response from the participants who were mainly tourism industry players.

Amongst the representatives was from Pemandu, the Ministry of Tourism and Culture, Tourism Malaysia, MyCEB, State tourism agencies and transportation industry, hoteliers as well as industry support groups from theme parks, shopping, food, entertainment and travel and tour operators. It was also attended by hospitality students of UCSI.

The seminar aims at creating a paradigm shift in the mindsets of tourism specialists and practitioners, by sharing their insights, experiences and aspirations in the travel and tourism industry.
It also shared how businesses in the tourism and hospitality industry could explore new markets, rendering competition irrelevant by reducing costs and increasing the value for customers.

It’s a golden opportunity and a platform for the participants to share and learn how to enhance the hospitality industry as well as develop the tourism industry.

The seminar also challenged companies to create uncontested market space that will make the competition irrelevant.